The Strand embraces minimal luxury and the local neighborhood to create an extraordinary experience

The Strand embraces minimal luxury and the local neighborhood to create an extraordinary experienceThe Strand is no ordinary Bangkok condominium. Its prominent location near the Thonglor BTS Station places it in one of the city’s most desirable locations. The easy thing to do would have been to build your standard luxury residential project. Howev…September 17, 2021

The Strand embraces minimal luxury and the local neighborhood to create an extraordinary experience

The Strand is no ordinary Bangkok condominium. Its prominent location near the Thonglor BTS Station places it in one of the city’s most desirable locations. The easy thing to do would have been to build your standard luxury residential project. However, developer ONE.SIX Development wanted the site to be a place residents would cherish while not excluding anyone.

“With The Strand Thonglor, we were committed to giving back to the neighborhood, as we took away a very important place for locals in Thonglor. We wanted The Strand to be a place where people come together,” Khun Tanyatip (Tanya) Chearavanont, CEO and Founder ONE.SIX Development told Dot Property in an interview earlier this year. “This is why we included a commercial area and park at The Strand Thonglor that is open to everyone. We wanted to create a sense of community at The Strand, while still prioritizing the privacy and security of our residences.”

Related: ONE.SIX Development Is Bringing A New Perspective

As for the units themselves, The Strand embraces minimal luxury. Instead of developing an aesthetic, buyers are free to create their own. A residence here is more like a canvas where you’re inspired to compose a home as you see fit.

“The term ‘minimal luxury’, a phrase we use to describe the project style, wasn’t a marketing gimmick,” Khun Tanya stated. “We designed our show units to be minimal with a subtle color palette and clean architectural lines to allow customers to envision their lives here, how they might want to design their unit and how they may want to live their lives at The Strand.”

Another aspect that allows The Strand to standout is the fact it is a pet friendly condominium. ONE.SIX Development wanted to create a balance among all lifestyles so everyone could be happy to call the project home.

“With The Strand Thonglor, it was important to balance everything. The vision, sellability, finances and the rest. An example of this is being a pet friendly project. This was important to us although it isn’t widely accepted in Thailand,” Khun Tanya noted. “The key was to find a compromise. We made sure there were rules and regulations in place that would provide our non-pet owner residents peace of mind.”

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