Thailand Week 2026 will be held from January 22 to 25 at the Hanoi International Centre for Exhibition (I.C.E. Hanoi), aiming to provide a dynamic platform for Thai enterprises and Vietnamese partners to explore business opportunities, expand networks and strengthen mutually beneficial cooperation.
This year’s exhibition is expected to feature around 120 booths showcasing a wide range of Thai products across multiple sectors, including food and beverages; mother and baby products; health and beauty; pet care products; jewellery and fashion; household goods; and tourism services.
Carefully selected high-quality Thai products will be introduced at the event. Highlights include the mother and baby zone featuring milk, nutritional supplements, clothing, daily necessities and hygiene products for children; and the food and beverage area presenting instant foods, fruit juices, dried fruits, spices, confectionery and snacks, along with a variety of signature Thai sauces.
The health and beauty zone will showcase herbal massage products, advanced skin and hair care items, dietary supplements and cosmetics. Meanwhile, the jewellery and fashion section will feature jewellery made from various materials, as well as gloves, footwear and underwear. The household goods area will display kitchenware, air fresheners, cleaning solutions, bedroom items and a wide range of other consumer products.
In addition, the exhibition will introduce technology-driven pet care products designed to meet the growing demand of Vietnam’s pet-loving community. Visitors with an interest in Thai products will have the opportunity to explore a comprehensive selection of high-quality goods and advanced technologies from Thailand within a single venue.
Notably, visitors to Thailand Week 2026 will be able to enjoy a variety of attractive promotional programmes, lively trade promotion activities and daily lucky draws offering numerous quality Thai products. Participants will also have the chance to savour authentic Thai cuisine prepared by restaurants certified with the Thai SELECT label.
More than just an exhibition, Thailand Week 2026 places strong emphasis on enhancing both B2B (business-to-business) and B2C (business-to-consumer) connections by creating direct links between Thai suppliers and Vietnamese buyers. The event is expected to support the expansion of sourcing opportunities and contribute to fostering sustainable and long-term trade cooperation between the two countries./. VNA