PATTAYA, Thailand – Over the past year, reports of cross-border scam syndicates in Cambodia, along with online gambling, call center fraud, and human trafficking targeting foreigners, have captured international attention. These issues have sparked concern among travelers across Southeast Asia, raising questions about regional travel safety and the potential impact on tourism.
The key question for Thailand is whether this situation is affecting the number of tourists entering the country, and what steps should be taken to maintain confidence ahead of the high season.
Adis Chairattananon, Secretary-General of the Association of Thai Travel Agents (ATTA), said that while the news has raised regional concerns, there has been no significant drop in inbound tourism to Thailand. “Currently, there’s no direct impact on travelers coming to Thailand. Thailand is still widely perceived as safer than many neighboring countries. However, negative news in the region could make some travelers hesitant,” he explained.
European and American tourists continue to arrive steadily, while Asian markets such as China, South Korea, and Vietnam still view Thailand as a top destination. Nevertheless, travelers are increasingly asking questions about safety when booking through agencies or purchasing travel insurance.
Even though Thailand is not facing the same level of risk as Cambodia, Adis emphasized that the country must reinforce its safety image. Travelers need clear, fast, and English-friendly ways to contact authorities if incidents occur, and promotion of the Tourist Police, the 1155 hotline, and the Tourist Assistance Center is essential for building confidence.
Key destinations such as Bangkok, Pattaya, Phuket, and Chiang Mai should maintain organized public spaces, adequate lighting, CCTV coverage, and active patrols by tourist police to convey a sense of security to international visitors. At the same time, government agencies should liaise proactively with embassies and foreign tour operators to clarify that Thailand is separate from regional scams and maintains higher safety standards, reducing misconceptions and reassuring travel agencies about sending clients to Thailand.
Adis concluded by stressing that safety perception remains crucial in tourists’ travel decisions. By maintaining robust support systems, clear communication, and effective enforcement, Thailand can continue to attract visitors and safeguard confidence throughout the upcoming high season.
