Apple will hike app store prices from Europe to Asia next month

Apple Inc has announced increases to its price tiers on apps and in-app purchases across the euro region and a handful of other countries.

Apple will hike app store prices from Europe to Asia next month
Business

Apple will hike app store prices from Europe to Asia next month

published : 20 Sep 2022 at 11:32

writer: Bloomberg

Apple Inc has announced increases to its price tiers on apps and in-app purchases across the euro region and a handful of other countries.

Customers in nations that use the euro as well as those in Sweden, Japan, South Korea, Chile, Egypt, Malaysia, Pakistan and Vietnam will all see price hikes as early as Oct 5, the company said in a message to developers. The move in Vietnam also reflects new local regulations around tax collection, Apple said, without elaborating on why it’s raising prices elsewhere.

The increases will not apply in Thailand, according to a post on the Apple Developer website.

The strong dollar may be a key driver. In Japan, prices are rising by roughly 30%, a significant hike that follows the yen’s dramatic weakening this year. Apple earlier this summer raised prices across its Mac, iPhone and iPad ranges to account for the currency disparity. The euro has suffered a similar fate, now trading at near parity against the US dollar and showing signs of further weakness ahead.

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